Gentle Farming x Huel | Regeneratively Grown Oats

What happens when farms and brands work hand-in-hand, cutting out the middlemen?

The answer is simple: healthier food, healthier soils, and a food system that works for both people and the planet.

At Gentle Farming, our family has spent nearly two decades farming regeneratively — rebuilding soil health, restoring biodiversity, and growing nutritious crops by working with nature rather than against it. Now, through a new partnership with Huel, those oats are reaching customers who share our vision for a better food system.

This collaboration is about more than just oats. It represents a blueprint for how farmers and brands can work more closely together to reshape the way food is grown, sourced, and enjoyed. Farming with Nature

The way we farm shapes everything — from the carbon stored in our soils to the resilience of our crops in a changing climate. Conventional systems too often depend on heavy inputs and extractive practices, degrading land over time.

Regenerative farming flips this model on its head. By focusing on soil biology, diverse rotations, cover crops, and reduced tillage, we create farming systems that sequester carbon, cycle nutrients naturally, and thrive long-term. It’s farming designed not just to produce food, but to regenerate the ecosystems we depend on.

That’s been the philosophy at Gentle Farming for almost 20 years. And it’s why partnering with a progressive, sustainability-driven brand like Huel feels like such a natural step forward. A Direct Partnership for Change

Too often, farmers are disconnected from the people who buy their crops. Commodities pass through layers of middlemen, losing both transparency and the opportunity for genuine collaboration.

By contrast, this partnership with Huel is direct. It ensures that the oats we grow regeneratively on our farm are used in products consumers trust — and it allows Huel to trace the story of its ingredients all the way back to the soil.

As Emma Detain, Sustainability Manager at Huel, explained:

“I first visited Gentle Farming last year and it was a powerful reminder of what’s possible when farming works with nature rather than against it. Hearing how Thomas' family have been farming regeneratively for nearly two decades was truly inspiring. I’m proud that Huel has now started sourcing Gentle Farming's oats - marking the first step in our broader strategy to shift towards more regenerative sourcing. When compared to conventionally grown oats, this offers a significant reduction in carbon footprint, along with all the broader environmental benefits regenerative practices bring. We’re excited to be partnering with a grower who’s leading the way in restoring both land and food systems.”

This is exactly what can happen when brands and farms work together directly: fairer value for growers, greater transparency for consumers, and measurable benefits for the planet. A Blueprint for the Future of Food

Partnerships like this are more than one-off supply agreements. They show a path forward for how food systems can evolve. By shortening the chain from soil to spoon, we can:

• Reward farmers for regenerative practices.

• Give consumers food that’s truly traceable and sustainable.

• Build resilience into food systems in the face of climate change.

We believe this is the future of farming — and we’re only just getting started. 🎥 To hear more about our partnership and see the farm in action, check out the video we created with Huel:👉

And if you’re a business looking to source regeneratively farmed produce, we’d love to start the conversation. Together, we can restore both land and food systems.

Gentle Farming x Huel | Regeneratively Grown Oats